Fashion Headonism…from the BFC

Hats and Horses

Once upon a time, in what now seems like a lifetime ago, I lived in (and fell in love with) Ascot.

It’s a beautiful place to live, surrounded by fields and horses and quaint little shops and local pubs. Beautiful, that is, until the madness of Royal Ascot descends, when you can’t get anywhere due to the traffic and any chance of getting served at the pub goes out the window.

I’m really not complaining though. I never get bored of Royal Ascot, and still try to make my annual pilgrimage back to the racecourse. There’s something so grand about the races, steeped in history and tradition (and in my experience, plenty of Champagne).

Of course, the horses are magnificent, the betting is fun and the drinking is a little excessive – but there’s one other thing that makes the races.

The fashion.

The grandstand is like a catwalk, with fashionistas of every generation parading their latest designer outfit. From the subtle, understated elegance of the more sedate lady to the flamboyance of the spray-tanned newcomer, Ascot is a place to spot some of the best – and worst – dressed women of the year.

The British Council have of course recognised this, and have been working together with Royal Ascot since 2009 to bring us Headonism – a BFC initiative curated by Stephen Jones – which celebrates and supports emerging milliners. This year, 5 cutting edge talents; Aurora, Emma Yeo, Moody & Farrell, Piers Atkinson and William Chambers will get to showcase their original headwear designs at AW13 London Fashion Week, where their work will form an integral part of The Exhibition at Somerset House.

Caroline Rush, Chief Executive of the BFC said

Headonism is the only designer showcasing platform for emerging milliners and an essential initiative to support emerging millinery talent. We have some of the most creative and innovative designers here in London and we’re delighted to be supporting three new milliners this season.

The Exhibition at London Fashion Week runs from 15th – 19th February, and is open 10am – 7pm Daily.


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