by Ryan Lock – Publicist and Independent PR Consultant
Every celebrity and nearly all major brands have a PR team, – a group of dedicated professionals hired to manage their image, change how they are perceived and draw attention to the good things that they do. It’s seen as an essential by most VIPs, helping them to get exposure, build their reputation – or manage that reputation when things go wrong.
There is a great quote that reads ‘everything you say and do is public relations’ – hiring a PR agency or a publicist is just a way of focusing and refining the messages that you want to send out.
Publicists and PR people have often been described as the cheerleaders of the media, people who are paid to sing the praises of their clients to journalists in the hope to gain media coverage and get the general public’s attention. And if your ‘public’ is your friends and family or your colleagues at work, the same rules apply.
The truth is, the same marketing and PR principles can be applied to your own life to take you from where you are to where you want to be whether it’s drawing more attention to your business, playing up your good points at work for that promotion or just deciding to change your image for a new you!
Here are my top tips:
Who do you want to be?
In order to effectively change anything, you need to be clear on who and what you want to be and how you want to be seen. Take stock of where you are right now, is it working for you?
Before you can go about changing anything it’s really important to be clear about the direction you want to go in.
What does your new image look like? If you’re going for a promotion at work, how will the new executive version of you look? Will you need to dress differently? Be really clear.
Play to your strengths
What makes you unique? Sit down and think about your story and what stands out as special. Play up those points. What have you done that is remarkable? When taking on new clients one of the first things a publicist will try to find out is what makes that person or product special and interesting and then go about letting as many people know about them as possible.
If your writing your CV, at a job interview or even on a first date, play up your good points. What makes you irresistible? Why are you the best for the job?
Watch your social media
To refer to my earlier point, everything you say and do is public relations. Especially when it comes to your social media. What you put on Facebook and Twitter dictates how people will see you, which can either be a very good thing, or a total disaster!
Whatever your personal opinion about how Facebook or Twitter should work or how the world should be, social media are public forums.
It’s a well-known fact that employers check interviewees Facebook pages to get a better idea of the real them and the same can be said for first dates.
Be careful with party photos. They might look fun at the time, but they can come back to haunt you and don’t give a good impression to potential employers. Some companies even have a clause in their employment contracts stating that all employees’ social media must reflect the values of the business!
So think about that the next time your tempted to post a topless photo from a recent night out…
Look the part
Now that you’ve decided on how you want to be seen, you need to look the part. Dress for who you want to be, speak like the best version of yourself. Model yourself on people who embody what you aspire to.
In just a few short years fashion designer Marc Jacobs went from a dowdy looking wallflower to an absolute hunk! He hit the gym, changed his clothes and his style and he has never been in the press more.
Let’s take the promotion at work scenario. Are you looking like an executive? Are you as smart as you could be? Do you look successful and well groomed and confident?
Let people know
You can have the best offer in the world, or be as fabulously talented as you like, but unless people know about it, it’s like shouting in a noisy, crowded room. You know what you’re saying, but no one else does. Let people know! Not by your words but by your actions!
You’ve decided what your new image is, you’ve played up your strengths and accentuated the good points, you’re careful with the messages you’re sending out through social media and you look the part!
How can you fail?