The World’s End area is named after the World’s End pub – a Grade II listed building at 459 King’s Road, Chelsea. At some point in the ‘60s, a bunch of well-heeled peeps living on the other (posher) side of the Kings Road, decided to up-sticks and set up boutiques, hippie shops and a home for Christian the lion cub. Then in the late ‘70s Vivienne Westwood opened her boutique, SEX with its weird clock that tells the time backwards.
Fast-forward to late 2014 and the World’s End Market opens its doors – serving up market-fresh produce. And we were there for the opening. It wasn’t quite as cool as Christian the lion cub, but still great.
Evocative of a 1930s canteen, the ground floor of the World’s End Market is stripped back and uncomplicated in design with lots of monochrome, high ceilings, an impressive fresh fish display and a walk-in meat fridge made entirely of glass – it’s pretty cool.
Our waiter was absolutely lovely (I’m so sorry, I can’t remember your name!) He recommended a number of dishes and cocktails, which were all absolutely delicious. To start, my date and I shared the aubergine, sundried tomatoes & goat’s cheese cream, ceviche scallops with preserved lemon salsa and harissa and Salmon tartar with green olives & pine nuts. All three were delicious but the salmon tartar was the standout.
Now, I have to really be in the mood for a burger and it just so happened that tonight was the night. So for my mains, I went all out with a medium-rare truffle burger topped with mixed mushrooms, caramelised onion, halloumi cheese & served with the most delicious, crunchy fries I’ve ever had. This place is known for its excellent fish, but I guess it was a meaty kind of night because my friend opted for the British beef fillet with a peppercorn sauce – and was ever so pleased with her choice. The only slight criticism of the food was that because everything was homemade – the ketchup was too. And it tasted a bit like tomato paste. Not good – go Heinz guys. Everyone likes Heinz.
ABSOLUTELY STUFFED by this point – we opened our spare dessert chamber and crammed in a hazelnut & caramel cheesecake served in a cute little jar. My, oh my, the grand finale was worth the popping buttons. It was absolutely the best cheesecake I’ve ever had – creamy, light, nutty..mmmmm.
So, if you find yourself in the World’s End area amidst the lion cubs and the clocks, head here immediately for a bloody good burger and fries (just hold the ketchup).
World’s End Market
459 King’s Road London SW10