#mycalvins Denim Series is a limited edition, logo-driven offering inspired by athletic and urban street wear, which will exclusively debut at Selfridges & Co. in-store, as well as online at selfridges.com. The campaign features Kendall Jenner, alongside male model Simon Nessman.
The new assortment, is a modern, cropped take on the “Calvin” logo, is grounded by iconic Calvin Klein jeans, logo tees and sweatshirts, marrying personal style with sporty details. The full men’s and women’s offering consists of tees, jeans, denim shorts and jackets, jogger sweatpants, unisex backpacks and hats, in baby blue, washed black and white rinses retailing from £65 to £235.
Kendall Jenner comments:
Modelling for Calvin Klein Jeans is really a dream come true, I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honor.
Melisa Goldie, Chief Marketing Office of Calvin Klein, Inc. comments:
Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans campaign. Kendall’s powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition.