Ben and Jerry had their first Free Cone Day way back in 1978 (the FANTASTIC year I was born!) and have done it every year since. This year, to celebrate our commitment to going 100% Fairtrade, Free Cone Day has become FREE (FAIR) CONE DAY! Participating scoop shops will be serving up free scoops between 1-5pm on 27th April so check out your nearest participating store. Invite all your friends along and join the event on Facebook for more info!