Fashion magazines launch all the time, however, recently we came across one with a twist.
iFashion Magazine is all about fashion online. As most of us have less and less time to get out there and shop, we love to explore sites like My-Wardrobe and ASOS for the best trends out there.
Although we love the high street and getting our hands on clothes, we can’t deny online is the future and it’s nice to see a magazine that recognises this.
Online Editor Debbie Attwood explained that they are not trying to direct away from the High Street but simply provide helpful access and tips for shoppers.
“Fashion online is growing and growing and it is sometimes hard to keep up. There are some great new online boutiques out there and all we are trying to do is help shoppers find them and explore this side of fashion. We also have a fashion passport section where we look at great stores around the world. It makes shopping internationally a lot more accessible.”
iFashion Magazine not only offers trends and news, it promises a directory coming soon to the website, where we will find all our favourite sites as well as the best deals on the web.
Already you can click through from the trends page straight to the product pages on etailer’s websites – click to buy fashion at your fingertips – perfect.
We love the concept over here at TLLWTL and the website already looks great. The magazine will be available in print in London at the end of the month and we can’t wait to get our hands on it.
Find iFashion Magazine at www.ifashionmagazine.com and the team can be found tweeting at @ifashionmag