Lanvin for H&M…

OK, so it may seem like I’m a little bit late to this party…but that’s not the case at all. I’ve been watching. Waiting. Biding my time, plotting my strategy and lusting over Lanvin for H&M from the sidelines.

We all know by now what the collection looks like. We’ve all seen the (fabulous) video and dribbled a little bit over the lookbooks. We’ve all begged Bank Managers for temporary overdrafts, sold internal organs and raided kids piggy banks so we can afford it all…

And now? We wait. And wait. Which is rather bloody unfair, seeing as those pesky Americans* get to fill their (Lanvin) boots today. I am not impressed. However, this does give us some sort of insight on how the craziness will be controlled here on Tuesday.

Shoppers in the US and Canada have been given a coloured wristband when they join the queue, indicating what time they’ll be allowed into the Store. They’ve also been given a limit of 2 pieces each and told that they may not be allowed back in the line if they nip off for a toilet break…which could get tricky. The first group through appear to have stripped the racks like locusts, but I expect they’ll be prepared enough and have enough stock to replenish.

We’ll find out soon enough if the same rules will apply here in a couple of days I guess…

Anyway. They do say the best things are worth waiting for. And I have been reliably informed (by the most fabulous group of Fashion Journos I know) that the pieces really do live up to the hype and the collection really is as good as we all hope it will be up close.

So, roll on the 23rd…the date the UK will descend into madness and people will queue for hours in the freezing cold to get their fashion-frenzied fingers on a little bit of Lanvin.

* No offence to any actual Americans. You’re not at all pesky, I’m just jealous.